In April, Fredrikson Stallard embarked on a contemporary Grand Tour of southern Europe following in the footsteps of the legendary journey from Britain through France and Italy. The Grand Tour which dates back to the 16th Century attracted young British noblemen to the continent and became hugely influential in terms of Britain’s cultural evolution.
In this modern day re-enactment, Fredrikson Stallard have created their own version of this historical rite of passage. Visiting places of historical and contemporary cultural significance, staying in extraordinary hotels, dressed by Burberry and experienced with the luxury of traveling in one of the world’s most elite cars, the Jaguar F-type. As a response to their Grand Tour, Fredrikson Stallard will produce a body of work to be announced at a later date.
This post was written by Emily