Fredrikson Stallard has created an extraordinary fragrance bottle for the Italian fashion House Brioni. The creative team at Fredrikson Stallard, who also steer Brioni’s accessories, in collaboration with creative director Brendan Malone, also art directed the overall presentation and packaging.
The sculptural expressive qualities, fluid sense of movement, masculinity and power translate perfectly into the brands historical and contemporary position.
“We wanted the language of the bottle and packaging to express the sense of master tailoring and artisanal craftsmanship which Brioni has championed for so long, as well as aligning itself with the powerful heritage of Italian sculpture”
In designing the bottle for the new fragrance, Fredrikson Stallard have been entrusted by Brioni to create a piece which goes beyond the usual realms of packaging design to create a truly masculine sculptural object.
This post was written by Emily